In 2010, our journey with Braaaf began. We noticed that dog owners spend a lot of time and effort choosing the very best food for their dogs. They carefully consider allergies, quality, ingredients, and of course, taste—nothing but the best for their beloved companions. After all, dogs are cherished family members who bring joy and love into our lives.However, we found it concerning that healthy treats were often overlooked. Treats play an essential role in a dog’s daily life—whether for chewing, rewarding, or simply spoiling. Since dogs receive snacks every day, it’s important to make the right choices. That’s where Braaaf was born. Our mission was to provide the very best snacks for dogs worldwide—healthy, high-quality treats made with love and care. We set out to be the best in the class, but one that wags its tail with happiness. We literally traveled the world in search of the finest producers and ingredients. We looked beyond the obvious, speaking with real experts to curate a selection of premium snacks. After all, no two dogs are the same, and there is no one-size-fits-all snack. That’s why we don’t sell dog food—we specialize in snacks.
Of course, we want dogs to enjoy their treats in a healthy way. No dog owner wants to deal with smelly digestive issues due to poor-quality snacks. But the right treats can also make a positive difference! Did you know that certain ingredients in snacks can promote a shiny, healthy coat? Or that different types of snacks pair well with specific diets? At Braaaf, we have the perfect treat for every dog’s needs.
So, is Braaaf only for “good” dogs? Of course not! Chewing can positively influence a dog’s behavior, whether it’s a teething puppy, a high-energy dog, or a pup building trust with its owner. Braaaf is for all dogs—because let’s be honest, a little bit of mischief makes them even more lovable, right? A wagging tail from across the room. Loyal eyes that speak volumes in just one glance. At Braaaf, we love dogs just as much as you do. That’s why we create healthy, honest treats with no unnecessary additives—because every dog is good, even when they’re a little naughty.
